Profile Information
Mary Ann
Del Mundo Musni
marketer
Google Ads/
SEO, PPC, SEM, Social Media, Ecommerce/
Leadership, People Empowerment
AboMy name is Ann, applying for Digital MArketing manager
I have been working as an e-commerce, Search Engine Marketing (SEM), and SEO Specialist for the past ten years. I have honed my expertise in optimizing websites to improve search engine rankings and drive organic traffic. In my previous employments, I was responsible for developing and implementing comprehensive SEO strategies for a portfolio of clients from various industries, including e-commerce, healthcare, and technology.
My day-to-day responsibilities included conducting thorough keyword research, competitor analysis, and technical SEO audits to identify opportunities for improvement. I worked closely with cross-functional teams to ensure that on-page and off-page optimization efforts were aligned with overall marketing goals.
Over the years, I have successfully managed and executed countless SEM and SEO campaigns, significantly increasing paid and organic search visibility and traffic for my clients. I have a proven track record of achieving top rankings for competitive keywords and improving click-through rates through compelling meta descriptions and rich snippets.
In addition to my technical SEM and SEO skills, I am well-versed in content strategy and optimization. I have collaborated with content creators to develop high-quality, SEO-friendly content that resonates with the target audience and ranks well in search results.
My experience extends to local SEO, where I have helped businesses improve their online visibility in specific geographic regions. I am proficient in optimizing Google My Business listings, managing online reviews, and implementing local link-building strategies.
I am also well-acquainted with SEM and SEO analytics tools, such as Google Ads, Google Analytics, Google Search Console, and SEO software suites, which I have used to monitor and report on the performance of SEM and SEO campaigns. These insights have allowed me to make data-driven decisions and continuously refine strategies for optimal results.
Throughout my career, I have stayed updated on the latest SEO trends and algorithm changes, ensuring that my tactics remain current and effective. I am confident that my comprehensive skill set and years of experience make me a valuable asset for any organization looking to excel in the digital landscape.
Calamba, Laguna
Philippines
35 wpm
With over ten years of experience in Digital Marketing, I specialize in E-commerce, Search Engine Marketing (SEM), and Search Engine Optimization (SEO). I bring a proven track record of driving growth, optimizing online presence, and increasing visibility for businesses across various industries, including e-commerce, healthcare, and technology.
Core Competencies with Specific Tools
- Strategic SEO & SEM Execution
- Tools: SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads
- Led the development and execution of SEO and SEM strategies using tools like SEMrush for keyword research and competitive analysis, Ahrefs for backlink audits, and Moz for tracking keyword rankings.
- Conducted technical SEO audits with Screaming Frog to identify issues such as crawl errors, duplicate content, and broken links, and used Google Ads to optimize paid campaigns and increase Quality Scores.
- Achieved top search engine rankings for competitive keywords and improved click-through rates using structured data and compelling meta descriptions.
- Content Strategy & Optimization
- Tools: Clearscope, SurferSEO, Grammarly, WordPress
- Aligned content strategies with SEO goals using tools like Clearscope and SurferSEO to optimize content for keyword relevance and search intent.
- Worked with content creators to develop high-quality, SEO-friendly content on platforms like WordPress, ensuring that copywriting adheres to best practices for user engagement.
- Utilized Grammarly to refine content for grammar and readability, enhancing overall content quality.
- Local SEO Expertise
- Tools: Google My Business, BrightLocal, Yext, Whitespark
- Improved local search visibility through Google My Business optimization, ensuring listings are up-to-date with accurate business information, hours, and photos.
- Managed and monitored online reviews using tools like BrightLocal and Yext to respond to customer feedback promptly and maintain a positive reputation.
- Executed local link-building strategies with the help of Whitespark to find local citation opportunities and improve local search rankings.
- Cross-Functional Collaboration
- Tools: Asana, Slack, Trello, ClickUp
- Worked closely with marketing, design, and development teams using collaboration tools like Asana, Slack, and Trello to align SEO and SEM efforts with overall marketing initiatives.
- Utilized ClickUp for task management and cross-departmental projects, ensuring that on-page SEO recommendations and landing page optimizations are implemented effectively.
- Data-Driven Insights & Analytics
- Tools: Google Analytics, Google Search Console, Data Studio, Looker Studio, Hotjar
- Analyzed campaign performance using Google Analytics and Google Search Console, gaining insights into traffic sources, user behavior, and search performance.
- Created dashboards with Data Studio (now Looker Studio) for real-time reporting and tracking KPIs, making data-driven decisions to optimize campaigns.
- Leveraged Hotjar for heatmaps and session recordings to understand user behavior and improve website conversions.
- Staying Ahead of Industry Trends
- Tools: Feedly, Search Engine Journal, Google Alerts, SEO Chat
- Remained updated on the latest SEO and SEM trends using content aggregation tools like Feedly for news from industry sources like Search Engine Journal and Moz Blog.
- Set up Google Alerts to monitor industry changes, algorithm updates, and competitor activities.
- Engaged in online communities like SEO Chat to discuss algorithm changes and new strategies, ensuring my approaches stay current and effective.